Lou Aronica
I have been associated with the book publishing world since August 1979, when I started as an assistant in the Managing Editor’s Department at Bantam Books. During my career, I have served as Deputy Publisher of Bantam and Publisher of Berkley Books and Avon Books before launching my writing career and starting two publishing imprints, The Story Plant and Fiction Studio Books.
My earliest publishing experiences were in the field of science fiction and fantasy. I started my first publishing imprint, Bantam Spectra, at the age of 27 and published my first New York Times bestseller with that imprint a year later. My first editorial acquisition, David Brin’s Startide Rising, won the field’s two highest awards, the Hugo and the Nebula. I subsequently published New York Times bestsellers with Arthur C. Clarke, Isaac Asimov, David Brin, Margaret Weis and Tracy Hickman, Raymond Feist, William Gibson, Neal Stephenson, Neil Gaiman, and others, while also acquiring five consecutive winners of the Nebula Award. In addition, I created the “Full Spectrum” anthology series, which won me a World Fantasy Award in 1994.
My biggest commercial accomplishment in the field of science fiction and fantasy was my acquisition and design of the Star Wars book publishing program. Started at a time when licensing interest in the movies was very low, the book publications consistently hit the New York Times list (as high as #1) while also jump-starting the entire Star Wars franchise.
In the nineties, I moved beyond science fiction. As Mass Market Publisher for Bantam, I launched the Bantam Crime Line mystery imprint and was closely involved in the development of several bestselling authors, including Elizabeth George, Robert Crais, and Diane Mott Davidson. I launched the Bantam Fanfare romance imprint, which led to the development of bestselling authors such as Amanda Quick, Tami Hoag, and Iris Johansen.
In 1994, I left Bantam to become SVP and Publisher of the Berkley Publishing Group. The two imprints I started there, Boulevard (a media imprint) and Signature (a literary imprint) had New York Times bestsellers within their first year. I also acquired and edited the bestselling futuristic mysteries by J.D. Robb (Nora Roberts).
In 1995, I moved to Avon Books to spearhead a turnaround of that company as SVP and Publisher. I supervised significant changes to the company’s industry-leading romance program, which led to the largest growth period in the program’s history to that point. Committing the company to a profitable path of publishing for dedicated readers, I launched a series of imprints focused on science fiction, literary fiction, mystery, pop culture, health, history, and teen literature. Most of these imprints had bestsellers very quickly.
In 1999, I left Avon after the acquisition of the company by The News Corporation. The creative investment I made in that house continues to pay significant dividends, however, as writers whose publishing programs I developed became breakout bestsellers, including Dennis Lehane, Susan Elizabeth Phillips, J.A. Jance, Stephanie Laurens, Lisa Kleypas, Bruce Feiler and Peter Robinson.
I now split my time between writing, publishing, and editing. I coauthored the New York Times bestseller The Element with Ken Robinson, and have had several other successful nonfiction collaborations, including the national bestseller The Culture Code. My novel Blue was a national bestseller, and I have published three other novels.
My publishing imprints are dedicated to developing fiction writers, and we have had several national bestsellers in both programs. Fiction Studio Books has also published a number of award winners.
Most of my editorial time is now dedicated to working with the Story Plant and Fiction Studio authors, but I do occasionally take a freelance editorial position if I'm intrigued enough by the project.
In addition to books, I love food and cooking, rock music, the New York Yankees, and, most of all, my wife and four children.
